Objectivity, simplicity, and readability. These three principals are the core values of what Swiss Style is known for. Furthermore, it is known for favoring minimalism, by emphasizing the most important details and removing the unnecessary ones. Most designs are usually typography driven which simplifies the look to magnify the concept for the audience.
I took on the 30 day challenge of creating typography posters that were strictly Swiss Style driven. Typography, color, and layout were all manipulated to make the posters more exciting.
scha·den·freu·de
/ˈSHädənˌfroidə/
noun
pleasure derived by someone from another person's misfortune
Designed for FailArmy
Movement. Movement is one word I would use to describe this piece to someone. Shapes moving from left to right, right to left, spinning, and popping.
I believe this is also a representation of how my brain works and how I think. Whenever it comes to creating something, the gears start turning and ideas start popping in my head, left and right.
Most people equate gingerbread cookies with the holidays and being surrounded by loved ones and joy during the festive season. This design depicts the exact opposite of what you would expect. Designed specifically for FailArmy.
The typeface Bodoni named after the designer, Giambattista Bodoni, was designed in the late eighteenth century. It is a well-known serif typeface series, which was influenced by another popular serif typeface Baskerville.
This project displayed information about the history of Bodoni and its designer, simultaneously laying out the information in a graphical-template.
Typography hierarchy is one of the fundamental principles when learning about graphic design. Focal points are what draws the audience into going from Point A to Point B in the direction the designers wants them to.
In all three flyers, typography hierarchy was played with to lay out the copy in a way that creates a flow for the reader to follow.
